But like many other similar software, beginners always want to have adequate knowledge about the tool that gives them the best experience overall.
So in this discourse, we want to help the reader determine which of the two tools or software to choose between Aweber and GetResponse. appropriate for your email marketing solutions.
For one, you must bear in mind that Aweber and GetResponse are two similar tools with practically similar features. What’s more, the price points of both of them are also similar.
This is why it may be a bit difficult to really decare any of the two a clear winner.
Choosing either of these email marketing softwares will ultimately be informed by user experience and the customer’s preferred functionality of either of them.
In order to achieve this, let us do an unbiased comparison of these two tools and bring out their key differences in these key areas:
- pricing plans
- key features
- template quality
- pros and cons
- customer support etc.
At the end of this article, you can make an informed decision about which of the two is most
What Is Email Marketing?
Just like I mentioned earlier on, Aweber and GetResponse are two tools used to achieve the same end, which is Email Marketing Solutions, which involves email autoresponder and marketing automation.
Let us begin by explaining what email marketing is all about.
These two email marketing software are instrumental for:
- Hosting bulk email subscribers
- Designing email messages through pre-designed email templates (for beginners) or from scratch (for advanced users).
- Bulk sending of automated email broadcasts or e-newsletters to hundreds or thousands of subscribers within seconds.
Aweber and GetResponse also have an automated feature called an autoresponder’, that helps you to communicate and respond to your subscribers 24/7 even while you are sleeping!
Can you see how powerful that is?
Through the Autoresponder feature in these email marketing tools, you can plan a series of email messages to be sent to your subscriber at your desired intervals, by setting the rules on how the emails should go out, whether hourly, daily, weekly or monthly etc.
To be candid, I have used both Aweber and GetResponse for my email marketing, and I discovered these tools have far more amazing features than you can imagine.
If space permits me, I will discuss all of them with you in this article. Just stay tuned.
Lest I forget, I wanted to talk to you about pricing first of all before dabbling into other aspects of these tools.
What Do Aweber and GetResponse do?
Aweber and GetResponse are tools for:
- hosting a mailing list
- creating attractive email templates
- sending e-newsletters out to your subscribers.
They also allow you automate your communications to subscribers via ‘autoresponders’.
Autoresponders are e-newsletters that are automatically sent to your subscribers at intervals of your choosing and according to rules that you define.
That’s just the tip of the iceberg though — e-newsletter tools like Aweber and GetResponse allow you to do a lot of other interesting things, which I discuss below.
Before that though, a quick look at pricing.
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1. Aweber Vs GetRresponse - Pricing Factor
Let’s begin with GetResponse pricing. There are four different pricing levels in GetResponse, and this helps you to easily choose the one that is tailored to your needs. The four plans are:
- Basic - This plan allows you to send emails and build an engaged contact base.
- Plus - This is the most popular plan, which allows you to generate leads, sell products, and grow your profits. This plan includes everything in the BASIC Plan and more.
- Professional - This plan enables you to optimize your results with pro automation and integrations. This includes everything in the PLUS plan and more.
- Max - This is the plan where you evolve your marketing with an advanced platform. This includes everything in the PROFESSIONAL plan and more.
The most popular plan, which is The PLUS plan, is very catchy, but it may not be suitable for you, especially if you are a beginner with little to no subscribers.
In other words, if you already have a sizable list of subscribers, you can go ahead to choose the PLUS plan. But there’s no cause for alarm if you are just beginning. There is something on the plate for you!
Aside from the PLUS plan, there are also the Basic, Professional and Max pricing plan with their unique features as shown in the table below:
When it comes to any pricing plan of your choice, you should know that when you choose a monthly plan, you are actually paying more.
You can however get a huge cut in your subscription money by going for a 1-year or 2-year plan.
As expected in any online subscription, the longer the duration of your subscription, the lower the cost.
The same is true about GetResponse subscription. If you opt for the 1-year plan, you can get as much as 18% off your subscription, while a 2-year plan is subsidized with up to 30% off!
What's more, GetResponse also has a special consideration for non-profit organizations - offering them special discounts.
But you know the most exciting part of all?
You don't have to feel pressured into choosing GetResponse email marketing services, because provision has been made for a 30-day free trial, within which you can test and see whether this software matches your email marketing desires.
Yes, you can test, test and test for 30 days!
Aweber has two plans which basically consists of the Free and Pro Plans.
The Aweber Free plan gives a subscriber access to the email marketing tool completely free.
However, if you are using the free plan, there are certain limitations to it, until you upgrade to the Pro Plan.
One of such limitations is that you can only enjoy the Free version if your subscribers are less than 500.
This may really not be a limitation to small business owners who are new to the world of email marketing.
However, as you scale in your business and get more subscribers that exceed 500, the Aweber Free plan will no longer serve you.
Aside from the limitation of 500 subscribers under the Aweber Free plan, you must also bear in mind that the Free version does not allow you access to the vast functionalities that you get on the Aweber Pro Plan.
With the Aweber Pro, you gain access to the autoresponder, email automation features and you can create as many lists as you possibly can. In summary, the pricing plans on Aweber are as shown below:
- Up to 500 subscribers: $19 per month
- 501 to 2,500: $29 per month
- 2,501 to 5,000: $49 per month
- 5,001 to 10,000: $69 per month
- 10,001 to 25,000: $149 per month
According to the Aweber support, if your list has more than 25,000 subscribers, you will have to contact them to get a quote for your monthly payment plan.
Aweber Vs GetResponse - The Similarities
Now, let's discuss the similarities between GetResponse and Aweber.
- They both have landing page builders.
- They have a message builder that enables you to write and edit a newsletter without you having to code.
- They have the capacity to host mailing lists and capture data.
- They both have statistics of the total percentage of subscribers that are opening your emails, subscribers that are clicking on the link provided, and subscribers that are unsubscribing.
- They have varieties of newsletter templates.
- They can both be integrated with third party tools like CRM services.
- They have autoresponders that enable you to send automated newsletters at specific times to subscribers immediately they sign up.
Aweber Vs GetResponse - The Differences
Key Differences between GetResponse and Aweber
The features present in GetResponse are quite different from the one present in Aweber.
- Conversion funnels
- Advanced marketing automation
Note that Aweber offers something different that GetResponse is yet to have. It is known as AMP for email.
The differences will be discussed deeply later on, but let's quickly take a look at something essential in email marketing. It is called VISUALS.
E-Newsletter templates: Both GetResponse and Aweber make available a wide selection of different templates, but we noticed that Aweber is bigger and offers users 700 different templates, while GetResponse has 115 different templates.
Templates provided by GetResponse and Aweber will adjust the layout of your newsletter automatically.
It will fit your device, be it an Android phone, desktop or tablet. In order words, they are very responsive.
Now, when it comes to quality, GetResponse templates are contemporary and more attractive than Aweber.
Aweber on the other hand has various types of templates that can help you choose from different brands that goes well with your brand and all that you stand for.
Web Fonts in GetResponse and Aweber
A lot of popular apps are beginning to support the use of web fonts. For instance, Apple Mail and Outlook.
And from research, we saw that some email marketing solutions have begun using them in their email editors.
These web fonts can also help designers create newsletters that go with the branding, which is not different from the one used on the corporate websites.
GetResponse and Aweber helps to bring about the use of web fonts, but the position of GetResponse is quite extensive, while Aweber restricts you to few options.
GetResponse offers you a wide range of web font designs to choose from, including the funky ones.
Web Fonts in GetResponse
GetResponse has a wide range of web fonts available. It's to their advantage.
AMP for email
Aweber doesn't have all the web fonts like GetResponse, but they also have an edge over GetResponse and some marketing structure in terms of AMP for email.
Typically, e-newsletter are unable to change. It's just a combination of images and text.
AMP for Email changes the hands of things by making it feasible for receivers to take very easy steps within the email directly.
It also helps and allows senders to add special content like football scores, survey results, weather updates, and the likes.
The powerful nature of AMP emails allows a receiver to give back to them periodically.
In other words, allowing receivers to turn emails to more valuable and engaging content.
To be able to use AMP for emails, you need important technical skills.
For instance, the drag and drop AMP for email feature has an image carousel which is presently available on Aweber, but notwithstanding, AMP for email in Aweber's feature is a really positive growth and development.
Aweber Vs GetResponse - The Free Trial
GetResponse and Aweber Free Trial
The easiest way to know if an app works well is to first try it and see it yourself. It allows you to know if it has the exact features you need as a brand and helps you work out your learning curve. Both GetResponse and Aweber provide you free trials and you can access them.
Aweber Vs GetResponse - Autoresponders
As clearly stated above, autoresponders are emails that are sent to your subscribers at intervals automatically.
For instance, immediately a subscriber signs up to your list, they get a welcome message instantly.
Maybe after a week, they receive a discount, and the following week they get a mail reminding them of your product and services, and so on.
This type of email marketing explained above is known as drip campaign and both GetResponse and Aweber made available a basic autoresponders functionality that allows you send your newsletter at your preferred time.
Also know that GetResponse's autoresponder functionality is quite stronger than that of Aweber.
In the real sense, GetResponse's autoresponder functionality has gone beyond the traditional drip style campaign.
Now, it has formed its own marketing automation feature. The actions employed to trigger you sending your newsletter is quite easier to set up and much more comprehensive.
Recently, GetResponse introduced a feature called the Marketing Automation which makes the autoresponders more sophisticated.
Marketing automation helps you create sophisticated and special automation workflows by using a drag and drop builder.
All you need to do is set up an automation flowchart that informs the GetResponse what to do if a user carries out a specific and particular action.
Funny enough, there's a huge number of triggers that can be used to shape your automation workflow, and the important ones include:
- URL visited
- Product purchases
- Link clicks
- Abandoned carts
- Email opens
A Change In A Subscriber’s Custom Field Data
This means that you can alter your subscriber's user journey's primarily on how they relate and interact with your emails.
When it comes to campaign tools, Aweber offers something better, but the issue is, it is still a basic affair that only allows you send follow-up mails on the basis of the link they've clicked and it allows you tag your subscribers.
Aweber Campaigns provides you with some automation functionality, but the issue is, it restricts or limits the automation to applying tags, sending messages, and waiting.
So, GetResponse is the winner in terms of workflow based on automation.
GetResponse Marketing Automation
GetResponse marketing automation is more complex than that of Aweber.
For Aweber, it brings you data from files like TXT, TSV, CSV, XLS, and XLSX. For GetResponse, it imports data from XLS, TXT, ODS, CSV, and VCF.
GetResponse also allows you to import from different 3rd party services available.
GetResponse and Aweber allow you to add contact manually.
You either do that by adding it individually or you copy and paste the rows of contacts that you have.
In conclusion, both platforms allow you to input additional users to a specific autoresponder cycle when you import them. And note that, it is not always the same with every competing system.
So, none of these platforms is coming higher than another in the area of importing. Kudos to both.
Aweber Vs GetResponse - Single opt-in and double opt-in
There are 2 major ways to run a mailing list. We have the single opt-in and the double opt-in.
Single Opt-in:This works in a way that the person completing your sign up form is added immediately.
Double Opt-in: This can also be called confirmed opt-in. This process entails that the person signing up to your mail list is sent a confirmation that contains a link they must click before they can be subscribed.
There's nothing that doesn't have pros and cons. So, both have pros and cons.
For single opt-in, the primary advantage is that users can subscribe easily and maximize conversion rate.
For double opt-in, it is good when you're trying to confirm that the users subscribing are using the right email address and this leads to accurate statistics, cleaner and clearer data.
And I can boldly say that both the single and double opt-in are very important for your choiced solution to make it easier for both processes.
Aweber Vs GetResponse - Integrations and Apps
GetResponse and Aweber both have a reasonable range of integration with other apps or sites like Facebook, Twitter, PayPal, Amazon, and Salesforce.
Aweber has over 1,000 integration with other apps, while GetResponse has 150.
This makes both platforms very flexible connecting with other sites and apps.
You should know that some of the integration for both parties entails that you set up a connection between your account by using a 3rd party sync like Zapier.
And the thing about Zapier is that sync errors occur, but it involves manual intervention which can sort things out. Pie sync is another example of 3rd party sync.
Aweber Vs GetResponse - Split Testing
Split testing can also be called A/B tests.
Split testing allows you to test various versions of your emails on segments of your data, and it allows you to send the best email to your remaining database, and you can achieve this by different e-newsletter copy, subject header and templates versus each other.
For Aweber, it allows you to test 3 different varieties of e-newsletter. They allow you to mix different things together, but it is different from GetResponse.
GetResponse allows just 5. While Aweber allows you to test any email against each other.
GetResponse on the other hand is restrictive, and they can only allow you to test different content, or different subject header against each other.
So, Aweber comes top for split testing.
Aweber Vs GetResponse - Data Segmentation
In the area of data segmentation, GetResponse beats down Aweber.
Actually, both tools allow you to create data segments effortlessly, and you can use varieties of filters to know subscribers based on specific conditions and keep them.
Now, GetResponse beats Aweber down in the sense that, when it comes to sending e-newsletters to your segment,
Aweber allows you to send it to one segment at a time, and you can also broadcast to one segment too at a time.
For instance, if you have a mailing list of books owners with 3 pre-existing segments in it, 'history books', 'fictions', and 'non-fictions', and you want to send out email e-newsletter to the paint seller and the fiction book seller at once, you can easily do it on GetResponse easily.
All you need to do is hit click the important segments and send immediately, and there you have it sent.
It is totally different in Aweber. To do what was explained above in Aweber, you have to create fresh and new segments for history, or fiction.
This results in more effort manually and a long list of segments to deal with.
In the same manner, eliminating segments from a mail out in GetResponse is easier than in Aweber.
For GetResponse, once you've chosen your list of receivers, all you have to do is tick the relevant lists you want out from the mailout.
Aweber Vs GetRresponse - Landing Page Creation
Again, GetResponse beats Aweber down when it comes to landing pages. Landing pages can also be called squeeze pages.
They are web pages that are created to achieve the aim of data capture.
They contain a form, a small amount of text spelling, and attractive images.
Using landing pages for online ad campaigns is more preferable than opting for a form because they're optimized for getting or capturing data.
GetResponse and Aweber provides you a landing page creator that allows you to use a drag and drop editor to create a landing page and to make use of different templates.
For GetResponse, their features allows you to create as many landing pages that you want, it shows them off to a very huge number of viewers, and does A/B testing where you can try out to 10 various versions of your landing page.
More importantly, it helps to identify the best performing ones, then you can go ahead to use the best landing page to maximize conversations.
Aweber has its own landing page, but it is quite basic in nature.
First, there are few templates available, and it does not provide A/B testing, but it has a more user-friendly interface.
Both platforms allow you to add Google Analytics or Facebook pixel to your landing pages that enables you to track conversions from ad campaigns carried out, but none of these platforms provides any cookie consent that allow users to choose their option of opt in or out of this tracking.
GetResponse has a new feature known as the 'GetResponse Webinars'. Aweber is yet to offer this service, including other popular apps like; MailChimp, Mad Mimi and the rest of them.
Purchasing a GetResponse plan, gets you the chance to run a webinar straight from your GetResponse account.
The plan can be Plus or Higher. Typically, webinars are used as a lead generation tool. And you get this done by integrating them closely with your email application.
The features for GetResponse webinar is top notch and it is almost the same as what you would expect on committed webinar solutions.
GetResponse major features include:
- Webinar recording
- Whiteboards/presentation design tools
- Multiple presenters option
When it comes to members' limits, all the plans come in handy. The plus plan allows you to host 100 participants.
The professional plan allows you to host 300 participants, while the enterprise plan allows you to host 500 participants.
Moreso, you can purchase the webinars functionality as an add-on for GetResponse basic plan which goes for $40 dollars that can get you 100 members limits.
You can get a 500 members limit with $99.
Note: 500 members limit is the highest you can get. You can't pay to get more.
Now, running a webinar with Aweber requires that you make use of a third party app like Gotowebinar.
This will cost an additional fee, but on the good side, there is an official integration that Gotowebinar has for Aweber.
When you check things in terms of quality, GetResponse's webinar feature is superb.
It's functionality and interface is superb. You can make use of it to run professional webinars. And the way this feature is integrated with email marketing is thrilling.
This makes it a unique feature of GetResponse, and I would advise you to try it out if you want to run webinars as part of your business.
Aweber Vs GetResponse - Perfect Timing Optimization/ Send Time Optimization
GetResponse has a feature called the send time optimization which you can also call the perfect timing optimization. This feature is not available on Aweber.
Send time optimization allows you to send email at times when it will be opened automatically.
What it does is, it checks your subscribers and their habits of checking their mails, and puts the call through for you.
If you're perfectly fine with using big-brother technology, then GetResponse feels that you can get a 20% median improvement in your click-through rates, and 23% median improvement in your open rates.
Aweber provides a feature known as, "send windows". This feature allows you to restrict the time you send out your automated emails to a specific time slot.
The thing about send windows is that, it is not sophisticated as send time optimization, and it entails that you do a bit of work in finding out the best time to send emails to your list.
Aweber Vs GetResponse - Conversion Funnels
The latest feature of GetResponse is the conversion funnel. Its main objective is to change the product from being just an email marketing platform alone, but into an e-commerce platform and an all-in-one marketing. The intention behind this is that you can carry out the following things outlined below without leaving GetResponse arena;
- Create landing pages
- Create a product catalogue
- Send abandoned cart emails if needed
- Create and manage Facebook ad campaigns
- Take payment for products
- Add subscribers to an autoresponder cycle
- Drive users to sales pages
The aim of GetResponse is to give you an easy way in which you can create sales funnels without you getting another app or tool except the payment processor.
If you wish, you can make use of other third party apps like Etsy, Shopify, and BigCommerce.
All these apps can be integrated with the conversion funnel.
The serious e-commerce operators will like to be served by making use of more than one established platform like Shopify to sell their products online.
But this approach will be beneficial to small businesses that are just starting out.
Aweber allows people to connect with Stripe to its landing page, and gives you the opportunity to sell online, but as it is now, GetResponse e-commerce funnel mechanism and setup is quite advanced.
Aweber Vs GetResponse - Customer Support
Recently, GetResponse and Aweber won Stevie awards for their good customer support. It tells of the effort and hardwork of both companies, but for phone support, Aweber is the best.
Competitors like MailChimp, Campaign Monitor, and Mad Mimi offer phone support.
GetResponse onced offered phone support, but they don't anymore.
They now offer email support and live chats. The email support can be functional when you are on the enterprise-level maximum plan.
Personally, I feel this is disappointing when it comes to tech support, because there are times in life when conversations with real people will be needed.
Moreso, GetResponse's email support comes in the following language;
While Aweber has only the English Language available.
I've attended the live chat service of GetResponse, and I can say that their responses are very quick and their agents are smart and knowledgeable folks.
Though, they need to work more on their email support.
Advice: If you need phone support as a customer, I would advise that you opt for Aweber than GetResponse, but if you need more languages than English Language, then it's best you go for GetResponse.
Aweber Vs GetResponse - Free Trials
Free Trials of Aweber and GetResponse
GetResponse and Aweber have made available ways to try out their product free of charge.
Aweber allows you to use their "Aweber Free" without limit as long as your mailing list consists of 500 contacts and less.
GetResponse on the other hand allows you to try their full version for a month (30 days) as long as your mailing list does not have more than a thousand contacts.
I would advise that you try out both products to understand and get a personal experience of both platforms.
The Final Verdict on GetResponse and Aweber.
Both GetResponse and Aweber offer amazing kinds of tools to help you build, maintain and keep in communication with your email database.
If you're not so sound with technology, you can still maneuver your way around your e-communication. And I tell you that both platforms will treat you well.
From all our analysis between these two platforms, GetResponse emerges the winner!
Aweber has brilliant features that comes with advanced automation, and it's also very cheap too.
We can also see that there are few ways in which Aweber outruns GetResponse. For instance, it is very flexible, it supports AMP for email, has phone support, integrates well with third party tools, and its free plan is very good for new businesses that does not have a mail list.
Why you should Pick GetResponse Over Aweber
• If we look at GetResponse Marketing Automatic features, you will see that it supersedes what Aweber is offering. GetResponse products are competitively priced more than Aweber.
• GetResponse discount is more generous than that of Aweber. For instance, if you pay annually for their product, there's a 18% discount available. And if you pay two years upfront, there's a 30% discount available for you. So, you can see that it's more reasonable than what Aweber is offering.
- Let's look at GetResponse landing page. It was stated above that, GetResponse landing page is more sophisticated than that of Aweber. Also, their send time windows improve your click-through rates and open rates. Aweber does not have this feature.
- GetResponse webinars functionality is amazing for small businesses that want to use webinars for lead generation.
- GetResponse also allows you to create sales funnels and sell your products with them out of the box.
- GetResponse's customer support comes in 8 different languages, while Aweber has just one language, English.
- Aweber Vs GetResponse - Why you should Pick Aweber Over GetResponse
- Aweber has varieties of templates available.
- Aweber's split testing features are very flexible.
- Aweber supports AMP for email.
- Aweber has a free plan as long as you do not have more than 500 contacts on your mailing list.
Other Options to GetResponse and Aweber
There are other options for email marketing apps apart from GetResponse and Aweber. We have;
- Moon Mail
- Mad Mimi
- Campaign Monitor
MailChimp and Campaign Monitor are quite expensive, while Mad Mimi and Moon Mail are affordable.