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Attracting customers to your business has to do with having a marketing plan. Yes, you heard me right, a marketing plan. Every business must have it to keep attracting the right type of traffic that will buy their products and services.
Having a marketing plan can sound so intimidating, especially for budding businesses, but it needn’t be a scary thing at all, because you can always come up with a plan that fits your budget.
In this article, I want to show you 12 best ways to attract customers to your business, even on a lean budget.
What It Means To Attract Customers:
Attracting a customer is the first effort you have to make if you want people to know you are in business.
Starting a business and refusing to let people know you are in business or not knowing how to attract customers is similar to someone waving in a dark room. Nobody sees him or knows what he’s doing.
What does it mean to attract customers? To attract means to arrest people’s attention.
Why does it become necessary to arrest people’s attention? The answer is simple. We live in a fast-paced world where almost everything is done at the speed of a computer. And it is now more difficult than ever, to get people to slow down and see what you have to offer.
Your ability to craft strategies to get people to slow down and see what you have to offer them is what we mean by “attracting your customers attention.”
The more of these attention-getting strategies you have, the easier it is for you to generate a constant traffic of buyers to your products and services.
That said, let’s now dive in and examine 12 attention-getting strategies you need to employ in attracting customers to your business.
#1: Ask Yourself: Who Are My Ideal Customers?
A wise man once said, “If you want to catch whales, you don’t go to a stream or a river.” This was a statement that gave me a god orientation many years ago about business and marketing. It simply means you have to know exactly what you are looking for, so that when you finally see it, you can recognise it.
The reason is because it is one thing to know what you want, but it is an entirely different thing to recognize it when you see it. If you want to attract good customers—the type that will buy your product and request your services, you must know what they look like.
If you don’t know what your customers look like, you will not succeed in your marketing plans, because you will be targeting the wrong people all the time.
Say, for instance, you sell educational books; would you target artisans, technicians or people learning some crafts? If you sell quality leather shoes, would you prospect around low income earners who don’t fancy shoes of that type?
I can never forget what a man said to me many years ago when I showed him a pair of shoes a friend of mine just bought. I told the man, “These shoes cost $500.” Then he blurted out, “Why? So expensive! I can never buy anything like this!”
Would you ever consider selling high quality shoes to people in that man’s category? I bet you wouldn’t.
So what am I driving at? Knowing who your ideal customers are will position you to recognize them and save you a lot of ‘beating about the bush’. wasting your time with people who won’t buy your products or use your services.
This reminds me of a woman who had seen a book I published for another author. The woman herself is an author, and didn’t mind if I could repackage her book for her. She is a Nigerian who lives in one of the European countries with her family.
We talked at length but never agreed on the cost of production. She kept mentioning how her first publisher charged less, and all sorts of things that didn’t resonate with me. It didn’t take me long to know she was not my ideal customer. She wanted a quality product, but was unwilling to pay for it!
#2: Ask Yourself: Where Do My CUSTOMERs Live?
Let me ask the question I asked earlier again: If you want to catch whales or sharks, where would you go? A stream, a river or an ocean?
Answering that question first of all bothers on whether or not you know what a whale or shark is. Secondly, it bothers on knowing where a shark or whale lives.
This teaches us a valuable lesson about marketing. It teaches you that knowing where your customers live helps you to locate them and dangle your products and services in front of them so they can take action.
I have used people’s demography to target them to buy my products for many years. I once used this method to market my books. What I did was print a 4 by 6 postcard with the image of the book on one side and a short information about the book on the other side.
Before printing the postcard, I had answered the question: Where do people that buy these types of books live?
Then, I went ahead to hire two young men who went to university campuses and distributed the postcards. In a short while, responses started to pour in. We had targeted the right customers because we located where they lived!
Having marketing plans to research where our prospective readers lived was a win-win strategy to attract the type of buyers we needed to buy our book.
This also applies to online businesses. Before you start promoting your business online, you must also answer these basic questions.
#3: Ask Yourself: What Are My CUSTOMERs’ Best Information Media?
Aside from knowing the demography of your clients—where they live and work—you must also know where they hang out. In other words, you must know the media types that attract their attention, by which they get informed.
We live in the social media era, and depending on the age group and statuses of your clients, they will definitely be found on one social media or the other.
Once you know where to get your customers online, you only need to create strategies to catch them right on the social media platforms where they hang out.
A professor of medicine once told my wife (who is also a consultant medical doctor) that he spends an average of three to four hours on Facebook daily. The same is true of many elites, who hang out on Facebook to see the latest gists.
This means you can target your prospective customers on their media hangouts and attract them to your business website or local store. This is where using “lead magnets” come in handy.
#4: Be Intentional About Unbeatable Customer Service
Happy customers are good indicators that your business is going places, because they will recommend your products and services to their friends and loved ones.
I have experienced this time and again in my mother company, MillionValues Concepts. I get referrals from happy customers, who tell other people to check out my services.
As a case study of what it means to make your customers happy, read the customers feedback on our Millionvalues website here.
The truth is, if one customer is satisfied and happy, they will spread the news to other people that need your product and services.
Don’t think you can approach business in a haphazard manner and get away with it. People want value for their time and money. If you can’t give them value, they will be dissatisfied and look elsewhere.
Don’t play “smart” by fooling your customers with bad products and services. If they discover, that may spell doom for your business and you will discover you were not that smart after all.. Remember the saying, “You can fool some of the people some of the time, but you cannot fool all the people all of the time.”
#5: Optimize Your Blog or Website
We are talking about attracting customers, and I cannot overemphasize the importance of having a beautiful and value-driven blog. People are attracted to beautiful things, and much more if they have their needs met by such things!
In essence, if a blog is not beautifully designed, and the content on the blog is all crap, people will be repelled instead of being attracted, and the bounce rate of your website will be very high (should be less than 25% for any blog or website).
Make sure your blog is very attractive if you want customers to be attracted and stay glued to it whenever they visit.
The reason people call me “Mr Value” is because I emphasize the importance of giving people value for their time and money. That is why anytime I build a blog or website for my clients through millionvalues concepts , I make sure the blog is very attractive and easy to navigate through.
Also, when a blog has valuable content, it is easy for people to spread the news and share it with their friends. No one wants to share anything that demeans them.
Talking about providing good content for your blog, while it is good to write about things you are passionate about, but the best approach is to know if it’s what people love to read.
So, provide content around what people are searching for. Do proper Search Engine Optimization (SEO) for all your content. You can get a good content provider to help you every once in a while.
#6: Be An Expert in Your Line of Business
One of my mentors once said, “There is a dirt of experts in the world, and if you become an expert in your field, you will be in high demand.
The oxford dictionary defines an expert as “a person who is very knowledgeable about or skilful in a particular area.”
If you keep improving on your skills and building yourself up to become very knowledgeable and skillful in your area of business, you will be on high demand, and so will be your product and services.
If you become an expert in your business, in the words of Ralph Wado Emerson, “people will create a beaten path to locate you even if your business were located in the woods (though you wouldn’t locate your business in the woods, will you? lol).
Another advantage of being an expert in your line of business is that even if you do high ticket sales, or your products and services cost more than others in the same industry, people will still prefer to do business with you than other run-of-the-mill businesses that may charge by far lower prices.
The reason is simple: people trust experts to deliver the best!
In a nutshell, expertise and professionalism draw people’s attention to businesses faster than any other thing.
#7: Leverage Referrals
Some of the best customers I’ve worked with in my business came through referrals.
Word-mouth referrals are still very effective for any kind of business, and it will work even if your business is online.
You can incentivise the current customers you have to refer your business to other customers, by giving them special discounts on the products and services they buy from your business
Referrals can also be done on the basis of commission. Sounds like affiliate marketing? Why not? You can start an affiliate program in your business and get partners to promote your business for a commission.
#8: Advertise Your Business
It is one thing to start a business and have good products and services, but it’s a different ball game letting people know that your business exists. This is where advertising your business comes in.
To advertise means to ‘showcase’. Advertising something means you attract people’s attention to it. It also means to publicize information about your products and services.
Just like I mentioned earlier, if you start a business without making an effort to attract customers, it is like standing in thick darkness and waving to people. You will be the only person that knows you are waving!
Talking about advertising your business, you need not get scared at all. You can advertise based on a low budget. You can start with a little, risk free budget, and scale it up with time.
Big multinational companies like Coca-Cola, Pfizer and the likes, spend millions of dollars on advertisement. Did you ever stop to ask why they advertise so much?
The question is, if such big companies still need to advertise, where do smaller businesses stand if they fail to advertise their businesses?
Advertising your business will expose it to prospective customers, and even those that don’t take action to check out your business immediately will already bookmark it in their subconscious or note it as a reminder, and you will be the first point of call anytime they need products or services related to what you provide.
Do not underestimate the importance of word-of-mouth advertising.
You may be surprised that little pieces of advert attempts can take your business to another level entirely, causing an unprecedented influx of customers into your business.
#9: Learn From Your Competitors
A very good way to attract customers to your business is to spy on your competitors who are already attracting a lot of traffic to their businesses.
You cannot fight success, especially when it is achieved through genuine means. If your competitors already attract a lot of customers, you will save yourself a lot of trouble and unnecessary rigour, if you find out how your competitors achieve their success.
Even though you may not exactly do what your competitors do, but you will achieve a faster result knowing where to go, who to target and how to invest money in advertising your business with the minimum possible risk.
#10: Use Sales Baits or Hooks – Give Free Offers
You want to attract good customers to your business? Then do what the experts do—use the marketing strategy of “the hooks and baits.”
A good fisherman knows that in order to catch fishes, he needs to use hooks and baits. It is the baits that attract the fishes into the nets.
Marketing is similar to fishing. You need hooks and baits to attract customers into your ‘business nets.’
In online business, using hooks and baits is what esports call “lead magnet”. A lead magnet is something you offer for FREE in exchange for people’s email addresses.
Examples of a lead magnet are free Ebooks, video courses, cheat sheets, tutorials etc.
As long as your lead magnet contains valuable content that will solve some particular solution for your prospective customers, they will not mind allowing you access into their world and exchanging their email addresses with you.
When you capture the email addresses of the cold traffic that visits your blog or website, you can strategically make them to become amazing customers that can turn your business around through email marketing.
#11: Leverage People’s Purchasing Power
How do you find ideal customers for your business? It is by doing research on their level of income and their purchasing power.
This will help you in your advertisement plans, to target the people that have the capacity to pay for your products and services.
For instance, if you are into skin care products, you can find out the set of customers that have been buying such products before and leverage their purchasing power to retarget them for your own products and services.
There is a great likelihood that people that have bought a product before will constitute a repeat customer to buy your product again and again.
#12: Take the Risk off Your Customers
Once your customers see that the risk is off them, they will let down their guards and give your product or service a trial.
There are many ways to take the risk off people so they will embrace what you have to offer them. One of them is to offer a ‘money-back guarantee’ for your product and services.
Through the money-back guarantee method, you can magnetise a lot of people to your business who will later convert to become great customers.
It’s Action Time
Have you recorded great success in attracting customers to your business that you wouldn’t mind to share? Please write it in the comment below this post.
Or if you are at the vantage point to start attracting customers to your business, what immediate steps are you willing to take after reading this post? Write them down on your action sheet and get into action now!
If you will like to learn more about scaling up your business and become very successful, you can register for my specialised online business course at ValuesPlace University.
ABOUT THE AUTHOR
Dunni Goodman is a multi-talented entrepreneur with a chain of businesses under his control. He is the Chief Executive Officer of MillionValues Concepts, a business conglomerate that comprises of publishing, advertising, branding and real estate. ‘The Value Instructor’, as he is fondly called, is also the CEO of ValuesPlace, an online coaching and business platform.